To manage relationships of unprofitable customer and mainly divesting is the area has receiving growing\nattention between researchers and practitioners over the past few years. The aim of paper is to explore the influence\nof abandonment of unprofitable customer on existing customers of abandoning firm, specially their exit voice and\nloyalty intentions. For the first time this study examines that how current customer that a company want to keep\nalong reacts towards termination of unprofitable customer�s relationship. As a result, insights have been provided\nwith regard to cost associated with the abandonment of unprofitable customer relationship a problem that has not\nbeen the focus of any empirical study nowadays. This is mainly an empirical study and a scale was settled to know\nthe influence of constructs comprising; relational and structural constraints on exit, voice and loyalty intentions.\nThe survey was circulated among the participants based on convenience sampling. Data were analyzed using\ncorrelation and regression analysis to assess the impact of abandonment of unprofitable customer on existing ones\nof abandoning firm. Study show that existing customers are more inclined and actively respond to abandonment\nof unprofitable customer in terms of exit/voice than passively through loyalty silence. Moreover, this indicates that\ncurrent customers are less likely to limit the potential negative consequences, abandon unprofitable customer\nswitching costs increase or satisfied.
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